Selling shows up in a lot of places that are not sales-specific. Lawyers, architects, c-suite executives, and communications professionals are just a few examples of people who are expected to sell but may not be salespeople. Ethical Persuasion can be the ticket to a more natural and effective way to sell. Recently, we had an opportunity to be guests and talk about Ethical Persuasion on a webinar organized by Tony Cheevers of Researchscape International and John O’Dwyer of O’Dwyer PR. Unfortunately, technology got the best of us, and we were unable to complete the webinar. Thank you to Tony and John for the opportunity, even if it didn’t go quite right.

John O’Dwyer invited us to post an article about the Art of Ethical Persuasion on O’Dwyer PR News, and we are delighted to share it.

To say that persuasion is misunderstood may be an understatement. For non-traditional sellers, like communications professionals, there are many myths and beliefs. Some persuasive tactics, even if benign, actually leave the other person feeling duped or used.

Discover how pressing someone’s emotional buttons or their biases (scarcity, anyone?) can hamper long-term relationships.