Compelity: A Revenue Capability Company
A customer conversation takes an unexpected turn. An opportunity looks promising, but the buyer’s next step is unclear. A manager sees someone struggling and has to decide what support would help.
These are everyday situations with real consequences. They call for people who can listen carefully, examine what is happening, and decide how to respond.
Compelity is a Revenue Capability Company. We help individuals and midmarket organizations develop those capabilities through models, learning, practice, and work with their teams.
When a conversation stalls or a decision becomes difficult, the first explanation is not always the most useful one.
Is the seller missing a skill, or working from an assumption they have not examined? Does the manager need another report, or a better conversation with the team? Has the buyer made a commitment, or simply agreed to another meeting?
Compelity’s work focuses on these moments. We help people become more deliberate about what they notice, the questions they ask, and the conclusions they draw.
We also look beyond the immediate conversation. Changes in market conditions can raise new questions for leaders and managers. Understanding those conditions helps them decide what deserves a closer look in their own organizations.
A model earns its place when it helps someone make sense of a situation they face.
Compelity’s models give people a structure for examining conversations, opportunities, and buyer commitments. They help people identify what deserves attention and work through decisions with greater care.
The purpose is practical: bring the model into a conversation, a review, or a practice exercise and use it to examine the work. What does it help you notice? Which assumption needs testing? What would you ask or do next?
Understanding a skill and using it in a difficult moment are different experiences.
Someone may recognize a useful question in a course, then struggle to ask it when a customer becomes impatient. A manager may understand a coaching approach, then return to giving answers when time is short.
Practice gives people a chance to work through those moments, receive feedback, and try again. Observation in the workplace helps reveal what they are using and where they still need support.
Compelity brings learning, practice, and feedback into capability development. For organizations, we shape the work around what people need to do, the conditions they face, and how managers can support their development.
Progress needs to be examined in that setting. Completing a learning experience tells us something different from applying a skill consistently at work.
Elli St George and Steve Awtrey built The Nova Consulting Group together and co-founded Compelity as the company grew into its broader purpose as a Revenue Capability Company. They co-developed the models that inform Compelity’s work, drawing on their experience in sales, leadership, human behavior, and capability development.
Steve brings more than thirty years of sales experience across global organizations and startups, alongside his work in leadership development and executive coaching.
He pays particular attention to how people interpret conversations. What one person intends to communicate and what another person understands can be very different. Those differences matter when a seller is trying to understand a buyer, a manager is developing a team member, or a leader is making a decision.
His work helps people examine those moments, question their assumptions, and put what they learn into practice.
Elli’s background includes working alongside leadership teams in growing medtech, healthtech, and technology organizations. Her experience spans performance management, talent reviews, succession, leadership development, and executive coaching.
Her work has often involved a difficult question: what can development realistically change? In one situation, she advocated for a ninety-day development plan when a CEO wanted to dismiss a high-performing employee over concerns about culture fit.
That decision reflects her emphasis on clear standards, observable behavior, and evidence before reaching a conclusion about someone’s potential. Her practical approach contributed to the models she and Steve developed together.
Their collaboration helped shape Compelity’s approach: make the work clear, give people opportunities to practice, and examine the evidence of how they apply what they learn.
Today, Compelity brings together talented individual contributors who turn its models and expertise into practical revenue capability development.
You may be working on your own development or responsible for helping a team handle more demanding work. Explore the pathway that reflects what you need.
Where are conversations becoming difficult? Which decisions keep coming back for another review? What do your people need to handle more confidently?
Tell us what is happening. We can start there.
